Unit 3-M1

Marketing and distribution of Stayed above.


The marketing of Stayed above will include the opening sequence of the show as mentioned in the brief this will be displayed on adverts on the BBC 3 platform as trailers or short snippets or scene from the show saying Strayed Above coming soon. This will also be on other social media platforms such as Twitter, Facebook and YouTube this will entice the audience and will make them go onto the BBC 3 platform and search and watch the show.

The opening sequence will be a bit different towards the show actual one as in the end it will feature the log-line and will make the audience question and watch the show to find out what our characters do when they are strayed above.

The star appeal of the show is also a big factor when marketing the show.  The opening sequence will also feature actors and actresses names and when people will see the sequence they might find their favourite actor/actress in the show and will want to watch it because of this.

The targeted age for the show is 16-34 so using multiple social Medias will used to gain that large age range as different social media groups use different platforms. As well mentioned in our proposal the social media marketing will be effective as since it is a BBC 3 show the show will be marketed to people who regularly consume technology such as social media and other appliances.

The show will be only distributed only on the BBC 3 platform. So audience will have to go onto the website to watch the show. The marketing will also include the BBC 3 logo as well to make audience know where the show is going to be distributed on.  The show will be on at evening times for the C1’s and C2’s who come back from work and will watch while having dinner or with their family after a long day of work.


(Annotations of the proposal on distributing and marketing)
The audience page in our Proposal which talks about Social groups and age range.

A page about Distribution and marketing from our proposal. This features the points made above.

Above is a photo of our proposal the points about social classes are made here as well as the platforms that the advertising will be featured on. Since the BBFC rating of the show is a potential PG rating the marketing can also feature a]on Snapchat which is mentioned above in the photo as it does not contain the fake blood or scaring within the promotional material which is the opening sequence.   












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