M1 UINT 3- RESUBMISSION

Marketing and distribution of Stayed above.


The marketing of Stayed above will include the opening sequence of the show as mentioned in the brief this will be displayed on adverts on the BBC 3 platform as trailers or short snippets or scene from the show saying Strayed Above coming soon. This will also be on other social media platforms such as Twitter, Facebook and YouTube this will entice the audience and will make them go onto the BBC 3 platform and search and watch the show. This will be done by placing the opening sequence onto twitter and youtube and this will allow viewers to share the content to others thus gaining attraction. The stills from the opening sequence can also be used as posters to be placed on Facebook with the opening sequence underneath to let the audience know who is playing who.

The opening sequence will be a bit different towards the show actual one as in the end it will feature the log-line and will make the audience question and watch the show to find out what our characters do when they are strayed above. The content within the opening sequence will make the audience want to watch the show as it features shots of the futuristic spaceship as well at the end of the credits we see the ship is smoking and damage this makes the audience intrigued and question what has happened to the ship and will watch for the action which is seen the teaser scene for Strayed above where a fireball is present and we see our characters get hurt. The opening sequence as well shows the interior of the ship with it being empty and cold the audience might wonder what has happened and will see the stark cold details of the ship to see if the show if they like the look of the spaceship interior and it as well intrigues them to go and watch.  

The star appeal of the show is also a big factor when marketing the show.  The opening sequence will also feature actors and actresses names and when people will see the sequence they might find their favourite actor/actress in the show and will want to watch it because of this. They also see the main characters of the show who are Captain Crain and Kyle Black. Captain Crain does not show his face within the title sequence as the audience should watch the show to see what he looks like.
A still of Abu Taher's character Kyle black from the opening credits.

Captain Crain still from the opening sequence

The targeted age for the show is 16-34 so using multiple social Medias will used to gain that large age range as different social media groups use different platforms. As well mentioned in our proposal the social media marketing will be effective as since it is a BBC 3 show the show will be marketed to people who regularly consume technology such as social media and other appliances.

The show will be only distributed only on the BBC 3 platform. So audience will have to go onto the website to watch the show. The marketing will also include the BBC 3 logo as well to make audience know where the show is going to be distributed on.  The show will be on at evening times for the C1’s and C2’s who come back from work and will watch while having dinner or with their family after a long day of work.


(Annotations of the proposal on distributing and marketing)
The audience page in our Proposal which talks about Social groups and age range.

A page about Distribution and marketing from our proposal. This features the points made above.

Above is a photo of our proposal the points about social classes are made here as well as the platforms that the advertising will be featured on. Since the BBFC rating of the show is a potential PG rating the marketing can also feature on Snapchat which is mentioned above in the photo as it does not contain the fake blood or scaring within the promotional material which is the opening sequence. 



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